Web3 Partner

Positioned at the heart of the fair, the Parallel booth served as an NFT “touch point”.  Designed to inform, educate and support future NFT collectors and visitors who are curious about blockchain-based art practices. They assisted in wallet creation, purchasing, and larger questions around art and crypto. The booth also served as a starting point for guided tours for the fair’s invitees and visitors of the galleries that have NFTs for sale.

Extending the physical presentations at the fair, Parallel is partnering with JPG, a curatorial protocol for NFTs, to showcase a selection of the NFTs presented by Art Brussels galleries. This allowed to establish the genesis Web3 exhibition for Art Brussels, in collaboration with those leading the charge in making NFT curation a key part of this evolving space.

To go deeper into the topic, Parallel organised a series of talks extra muros in collaboration with our institutional partner iMAL (Art Center for digital cultures & technology), the leading New Media Art Center in Brussels. Parallel immersed the Art Brussels professionals and visitors into various aspects of NFTs, unpacking, exploring, critiquing and harnessing the constellation of concepts that form this new and fast moving space. By bringing together major players of the contemporary art worlds and crypto/NFT experts, they used this opportunity to build bridges between these two worlds.

Parallel partnership with Art Brussels brought the art fair and the participating galleries to the blockchain space by supporting their Web3, NFT, and crypto related initiatives.