Launch of the new INVITED section
The 37th edition will see the launch of the new and diverse INVITED section which supports a younger generation of international galleries who have never participated in the fair, giving them a complete carte blanche for their booth.
This section will include galleries that are championing the shifting art market and challenging the traditional gallery model such as; Ballon Rouge Collective, a nomadic gallery which since 2017 has travelled to Istanbul, London, Los Angeles, Brussels, Sao Paulo, Paris, New York, and will launch a new hub in Brussels called B.R. Clubhaus; La Maison de Rendez-Vous, a new Brussels space initiated by four international galleries, LambdaLambdaLambda (Prishtina, Kosovo); Lulu (Mexico City); Misako & Rosen (Tokyo), and Park View/Paul Soto (Brussels, Los Angeles); Paid by the artist (Antwerp), a concept devised by Simon Delobel where the brand identity of his gallery-model adapts according to the artist’s vision. The INVITED section also presents galleries with more traditional models and internationally recognised emerging programmes such as Damien & The Love Guru (Brussels); Freedman Fitzpatrick (Los Angeles, Paris), High Art (Paris), and Weiss Falk (Basel) among others.
Image: Hana Miletić,Materials,2018,hand-woven textile,platinum mercerised cotton,grey raw wool,silver viscose andsilk,wood,silver leafing,86x82x1cm.Courtesy of artist and LambdaLambdaLambda