LUMA: Building an art institute of the 21st century.

Sunday 22 April - 2 pm - in English

In the Talks Room (Hôtel de la Poste - Tour & Taxis)

Moderated by Dimitri Jeurissen | Founder BaseDesign (BE)

Jan Boelen | Artistic Director Z33 (BE)
Beatrix Ruf | Curator (NL)
Bas Smets | Landscape architect (BE)

Shifting values towards an updated role of art
In 1994, artist Michelangelo Pistoletto wrote his “Progetto Arte” manifesto stating “Art is the most sensitive and complete expression of thought and it is time for artists to take upon themselves the responsibility of ensuring communication between all other human activities (...). In other words, all aspects of the social fabric.”

Settled in Arles, the LUMA foundation is exemplifying this injunction through the building of a unique and ambitious project binding art, environmental issues, human rights, education and culture. Through the presentation of Atelier Luma — think tank, production workshop and learning network of the LUMA Foundation — the panel will discuss the increasing engagement of the artistic scene in social and ecological projects and practices, and its given responsibility to think about, act forward and generate a sustainable future.

Dimitri Jeurissen (BE) - Moderator
Dimitri is Base’s CEO & Founding Partner, and develops new ventures for BaseDesign.

Since 2011, his central role embraces something he has always done intuitively: exploring new territories, developing raw ideas, encouraging initiative and triggering self-initiated Base projects, all this to push the Base Brand and studios forward. Having co-founded BaseDesign in 1993, Dimitri has passed through all the stages a founding partner should. He studied graphic design at “La Cambre”, school of visual arts and started as a designer but then quickly moved on to art direction. He developed image campaigns for fashion brands including Loewe, Delvaux, and Wrangler, collaborating closely with photographers like Serge Leblon, David Armstrong, Magnus Unnar, and Daniel Jackson, among others. He co-developed BEople, a magazine about a certain Belgium! In 2001 Dimitri moved with his family to New York, where he became the studio’s creative director. He spearheaded a string of successful projects with clients including Puma, L’Oréal, Kiki de Montparnasse. Entrenched in the world of contemporary art, Dimitri also led the creation of cultural brands like MoMAQNS, Bozar, Haus der Kunst or recently the communication strategy and identity for Atelier LUMA and LUMA Days, and books for artists such as Joseph Kosuth, Kendell Geers, Ed Ruscha, and Ann Veronica Janssens. Back in Brussels in 2006, Dimitri took over Base’s global management. Dimitri has spoken at DesignThinkers, Columbia University, the AIGA conference in NYC.

Jan Boelen (BE) - Speaker
Jan Boelen is artistic director of Z33 House for Contemporary Art in Hasselt, Belgium, artistic director of Atelier LUMA, an experimental laboratory for design in Arles, France, and curator of the 4th Istanbul Design Biennial (22 Sep–4 Nov 2018) in Istanbul, Turkey. He also holds the position of the head of the Master department Social Design at Design Academy Eindhoven in the Netherlands.

Since the opening, Z33 House for Contemporary Art has been fashioning projects and exhibitions that encourage the visitor to look at everyday objects in a novel manner. It is a unique laboratory for experiment and innovation and a meeting place with cutting-edge exhibitions of contemporary art and design. With Z33 Research, design and art research studios established in 2013, Boelen is transforming Z33 from exhibition-based to a research-based institution. At the initiative of Z33 and the Province of Limburg, Manifesta 9 took place in Belgium in 2012. As part of his role at Z33, Boelen curated the 24th Biennial of Design in Ljubljana, Slovenia, in 2014.

Boelen also serves on various boards and committees including the advisory board of the V&A Museum of Design Dundee in the UK and Creative Industries Fund in the Netherlands. Boelen holds a degree in product design from the Media and Design Academy (now the LUCA School of Arts) in Genk, Belgium.


Beatrix RUF (NL) - Speaker

Beatrix Ruf served as the Director of the Stedelijk Museum Amsterdam from November 2014 to January 2018. From 2001 to 2014 Ruf was Director and Chief Curator of Kunsthalle Zürich.  1995 to 2014 Ruf has been the curator of the Ringier Collection and since 2010 she is a member of the think tank core group of the LUMA Foundation. Ruf is a member of the Committees of the Istanbul Modern, Garage Moskow, MAXXI, Rome, the Samdani Foundation, Bangladesh and the Acquisition Committee of La Caixa, Barcelona. At the Stedelijk Museum Amsterdam, she has initiated exhibitions with, among others, Tino Sehgal, Ed Atkins, Liam Gillick, Isa Genzken, Avery Singer, Jordan Wolfson, Jana Euler and Seth Price. She also initiated and realised a reorganisation of the programming and spatial use of the museum’s building titled BASE; TURNS and NOW, which includes a continued programme of research based exhibitions activating the collection and a full reinterpretation of the permanent collection hang with a wall display developed by OMA/Rem Koolhaas, which opened in December 2017.


Bas Smets(BE) - Speaker
Bas Smets received a Master’s degree in Architecture and Civil Engineering from the University of Leuven and a postgraduate qualification in Landscape Architecture from the University of Geneva. He founded his office in Brussels in 2007 and has since constructed projects in more than 12 countries with his team of 17 architects and landscape architects.

Each of his projects is considered as part of an encompassing research into the possible roles of landscape projects. The aim is to invent ‘augmented landscapes’, by using the logics of nature.

He regularly lectures at international institutions, such as the Harvard University Graduate School of Design and the EPF in Lausanne.
In 2008 he was awarded the biennial French prize for young landscape architects ‘Les Nouveaux Albums des Jeunes Architectes et des Paysagistes’. In 2013-2014 a first monographic exhibition of his projects was co-produced by the International Arts Campus deSingel in Antwerp and the Arc en Rêve centre for architecture in Bordeaux, and in 2016 he curated the exhibition ‘The Invention of Landscape’ at Bozar in Brussels. Since 2014 he is in charge of the landscape architecture of the campus of the Fondation LUMA at Parc des Ateliers in Arles. He was appointed General Commissioner for the Biennial of Architecture of Bordeaux in 2017.

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